DosmthNow
Role
Starategy & Positioning, Brand Identity, Product & UX Design
Overview
Turning a vague problem of not knowing what to do with yourself, into a product that answers it by accepting your ups and downs
Problem:
Every single productivity app assume that you already know what to do, And that you are always in your best mental & physical state.
So They list out an endless to-do list and relay on you to know which one to pick.
My Theory:
Having an outsider authority that empathizes with your current mental/Physical state, can actually lead to increasing productivity without having a burnout at the end.
Solution:
The simple concept of DoSmthNow came out as a diagnostic-first tool that helps you reflect on yourself and then helps you find the right thing to do.
Process:
The project started as POC using Claude to generate a static html page with pre-defined tasks and suggests these tasks based on your mood, focus, energy.
And when it helped me on personal level I decided to start working on it from perspective of product designer by build something that is integrated with our daily life without adding the cognitive load of "one more productivity tool".
The funny thing is that the name came last after the vision & strategy was so clear it was so easy to pick the name after.
