Lazuli Design Website
Editorial website for luxury interior design studio
VISIT LINK
Fully Branded Editorial website for luxury Interior design services
Role
Web design, Art direction
Problem
Interior design sites tend to open like showrooms with the lights too bright, stacking a project grid, a services list, testimonials and three calls to action into one screen because that's what the template offered.
Nothing there was chosen, it was inherited, and for a studio whose whole practice is restraint that contradiction shows up before a visitor has seen a single room.
The founder's belief
She designs interiors the same way, treating restraint as the discipline rather than the aesthetic, where a piece only enters a room once it's clear what it's doing there, and alignment with a client's values comes before any conversation about material or budget. Her position is that intention is what separates a designed space from a decorated one, and that a visitor can feel the difference without being able to name it.
My process
I took that rule literally and applied it to the page, so every element had to justify why it existed before it was allowed to stay. That standard is what removed most of the site, including the sections a studio is expected to have, because expected is not a reason. Over several rounds we cut anything that didn't serve the message, then built the pacing to feel like walking through a large quiet hall instead of a crowded room, giving the type room to breathe and holding a single object in the centre of the view so the eye has one place to land. What's left is a site where I can point at any decision and say what it's there for, which is the same test she puts a room through.
Problem
Interior design sites tend to open like showrooms with the lights too bright, stacking a project grid, a services list, testimonials and three calls to action into one screen because that's what the template offered.
Nothing there was chosen, it was inherited, and for a studio whose whole practice is restraint that contradiction shows up before a visitor has seen a single room.
The founder's belief
She designs interiors the same way, treating restraint as the discipline rather than the aesthetic, where a piece only enters a room once it's clear what it's doing there, and alignment with a client's values comes before any conversation about material or budget. Her position is that intention is what separates a designed space from a decorated one, and that a visitor can feel the difference without being able to name it.
My process
I took that rule literally and applied it to the page, so every element had to justify why it existed before it was allowed to stay. That standard is what removed most of the site, including the sections a studio is expected to have, because expected is not a reason. Over several rounds we cut anything that didn't serve the message, then built the pacing to feel like walking through a large quiet hall instead of a crowded room, giving the type room to breathe and holding a single object in the centre of the view so the eye has one place to land. What's left is a site where I can point at any decision and say what it's there for, which is the same test she puts a room through.
